Lots of students get caught like deer in the headlights when they are asked about salary requirements when interviewing for jobs. There's only so much you can do when it comes to lower-level or entry-level jobs but think of it this way: It never hurts to ask.
Unless you are unprepared or unrealistic.
Here's how you prepare:
Know the salary range of the position you are seeking. There are lots of websites to help you research this.
Know your strengths and how you can contribute to the organization. For example, if you are a packaging designer, research the company's packaging efforts. Have an understanding of where the opportunities lie and what you can bring to the table to help.
Know where you are in your skill level relative to your peers and what you need to do to improve. Look at the portfolios of those with similar experience levels. Be committed to continual learning. Be prepared to demonstrate how you do that outside of class or work.
Share stories that demonstrate your ability to learn quickly. You want to plant the seed in your prospective boss's head that you are asking for more money because you may expand beyond the role sooner than anticipated. For example, if the position is in the realm of social media maintenance, demonstrate that you not only understand the tactics but you are able to think beyond to a higher level of strategy as well. Share real life examples where you had to learn on the fly. Use their brand as an example and share thoughts about potential opportunities and how you might approach social media in a more meaningful, strategic way. Show them that yes, you are entry level for now, but you intend to exceed expectations and take on more responsibility quickly.
Demonstrate your interest and knowledge by asking questions that show you're smart and interested. Ask how they use data analytics to measure a campaign's success. Ask how the natural friction among the different departments gets resolved. Ask about resources devoted to research and improvement. Ask anything other than "When do bonuses get handed out" or "when would I likely be up for a promotion"--those questions can come later.
If you are told no, and you still want the job, you can ask for an early performance review. For example, many are conducted at 12 months. You can ask for a formal review at 6 months to track your progress.
Negotiating extra vacation time, bonuses, flex-time, working remotely and other benefits are typically not on the table for early career jobs. Your supervisor will want to see how well you perform individually, as part of a team and how self-directed and motivated you are before these types of benefits are up for discussion.