WISECRACK ON YOUTUBE

I just came upon the coolest thing I've seen in a while that gave me a flash of insight into the future of education.

Wisecrack's Youtube channel is a collaboration of comedians, writers, filmmakers and illustrators that create videos blending humor, pop culture and education.

Take, for example, my favorite series: Pop Psyche!: What's Wrong with Your Favorite Fictional Characters? I watched the one about Santa and not only did I laugh out loud, but I learned something technical about psychology that I can actually REMEMBER. The production value was fantastic, employing sound effects, quality acting, an engaging script, effective visual storytelling and demonstration techniques. It's as if TedEd got a sense of humor and a shot of adrenaline (even if it was a bit fast--encouraging viewers to watch multiple times is certainly not a bad thing).

What I especially like about this is what many strategists know: Humor is an incredibly effective tool for memory recall. Humor, as the emotional expression of Chip and Dan Heath's Made To Stick "SUCCESs" idea evaluation tool (Simple, Unexpected, Credible, Concrete, Emotional & Story) is particularly effective for this target audience--college students. Not only does it help with recall, but it encourages the viewer to share with their friends...kind of like what I just did.

So, now the question is....how can I use this technique in my own teaching? Is there a humorous way to teach concepts in advertising strategy? What if brands saw a therapist? Which brands would need help? Which ones would be considered healthy and well-adjusted? Would Apple have OCD? Would American Apparel be diagnosed with acute Narcissism? 

If we already view brands as somewhat anthropomorphic--and many of us do ascribe human personalities to brands--then why wouldn't they need a therapist from time to time?