Frats: A Worthwhile Rebrand

What if sororities and fraternities were much more useful to society--more than just a good time, a literal form of social security or a series of outrageous fees with little transparency in regards to how the budget is allocated?

What could they represent at their best? What impact could they have?

I did not attend a university with sororities so I can not comment on what it's like to be in one. But I can tell you that these Greek organizations continue to be choked by negative brand impressions. 

Which is actually a shame because, at their core, they are groups of college students trying to rally around a common cause. But it comes off as rather aimless, haphazard and pointless. 

What if fraternities and sororities actually made a positive impact on college life? No doubt, some do, but that information is not widely disseminated. 

As with any successful business, an alternative type of frat could have a clear and purpose-driven mission, with a visionary leader, a connection with the community and the power to make a difference--all with measurable results. 

What would that look like? How would that galvanize the students. After all, when you've got IG, Twitter, FB, Snapchat, Tinder and Bumble, what do you need a sorority for?  

Image courtesy of

Image courtesy of

What is Strategy?

Debbie Millman, a well-known and highly regarded designer, shares the top 10 things she wished she knew when she graduated college. #4 (about 16:30 in) is about the importance of STRATEGY: "Ideas are easy. Strategy is much harder." She adopts Michael Porter's (Harvard Business School) definition of strategy to explain "Strategy is choosing to perform activities differently or to perform distinctly different activities than rivals."

Debbie Millman
Ideas are easy. Strategy is much harder.
— Debbie Millman

One of the most influential designers working today, Debbie Millman is also a writer, educator, artist, brand consultant and host of the podcast Design Matters. In one of CreativeMornings/NewYorkCity’s most popular talks (recorded in February 2011), she offers practical advice for soon-to-be design grads that is applicable to anyone, anywhere, in any career, at any time.